RE/MAX Education

RE/MAX EDUCATION

RE/MAX strenght is in its people

There are more than 91,070 reasons that the RE/MAX organization is the global leader in real estate sales. These reasons are our Sales Associates, in more than 6,280 offices in 83 countries.

Are you looking to become true industry professionals?
To develop and keep sales professionals requires ongoing motivation and advanced training.When you join RE/MAX, you are not only affiliated with the worldwide network of top professionals but have the opportunity to take advantage of RE/MAX Education and a communication network like no other. We train outstanding agents to achieve outstanding results.

We encourage our Sales Associates to refresh their skills and update their knowledge – to be in tune with their customers changing needs. Education and training is key as only most qualified Sales Associates are capable of delivering the level of service that RE/MAX customers have come to expect.

We provide all the training
After a careful selection process, you will undergo the RE/MAX training process where you will learn practical and efficient techniques that will allow you to immerse yourself quickly in the real estate sector. From there, with a will to work and some persistence the results will start to come your way quickly.

Career development programs and training
RE/MAX has long had a reputation for outstanding costumer service. Our Career Development programs and specific trainings are designed to ensure that both office owners and sales associates maintain this reputation, while enhancing their skills and earning potential. Education is the key to success and the hallmark of a professional. It increases productivity and improves retention.

RE/MAX has the most comprehensive, advanced and accessible agent and owner training in the real estate industry worldwide. For both broker/owners as well as sales associates RE/MAX is constantly developing an advanced training program focused on continuous professional development. Trainings focus on increasing sales and achieving success in real estate based on the experiences of the best real estate associates and industry experts worldwide.

RE/MAX has comprehensive and ongoing training programs, such as the Career Development Model (CDM) or SUCCEED (eight-week in-office business start-up program), ongoing classroom seminars, advanced development programs, conventions, as well as distance learning opportunities. With RE/MAX University (available on RE/MAX Mainstreet), RE/MAX Affiliates can find streaming videos and resources to download online, broadcasts via the RE/MAX Satellite Network (RSN), which provides access to a wide range of training.

Training Objectives:

• Provide Brokers and Sales Associates with the best information, advice and guidance for a profitable, stable, long-term real estate career.
• Ensure ongoing training support as the market and your needs change.·
• Mentor Brokers and Sales Associates with an on-site follow-up system. ·
• Help Broker attract and develop the best people.

New programs will be added on a ongoing basis to ensure that the curriculum continues to meet the needs of the expanding RE/MAX network.

All program facilitators are trained and approved by RE/MAX Europe to ensure that they meet the required high standards that RE/MAX has set.

CAREER DEVELOPMENT MODEL
RE/MAX Europe’s Career Development Model has been created to build estate agency careers. RE/MAX has long had a reputation for high quality customer oriented service, delivered by professionals. The Career Development Model assures that identity will continue.

The Career Development Model was born in Europe and was specifically created for the European marketplace. Some programs have been designed to meet the needs of those people building a new estate agency career while others are aimed at those with previous experience. A separate segment of the program has been specifically created for RE/MAX Franchise Owners.

All program facilitators are trained and approved by RE/MAX Europe to ensure that every Broker/Owner and Sales Associate has a similar training experience for the highest quality, most consistent customer service.

The Objective
To provide an industry leading, multi-faceted Career Development Program specifically designed for RE/MAX Regions, franchise owners and agents in Europe.

CDM training programs for Sales Associates:

• “RE/MAX and You”
• “Your RE/MAX Career”

CDM training programs for Broker/Owners:

• “RE/MAX and You”
• “Your RE/MAX Franchise”
• “RE/MAX Recruiting”
  
  

“RE/MAX and You”

This a one-day RE/MAX Orientation program designed for both agents and brokers. Included is important material on the RE/MAX Trademark and Graphic Standards, RE/MAX Europe Code of Ethics and Ten Rules for a Successful Business.

The “RE/MAX and You“ Orientation event is a great opportunity for sales representatives to join their colleagues for a day of insightful information on RE/MAX and learn about the past, present and future of RE/MAX. Whether new to the real estate industry or a seasoned industry professional new to RE/MAX, this event is made for you.

Your fast track to RE/MAX will include:

• RE/MAX Organization
  The unique history of RE/MAX
  International
  Europe
  Baltic States
  
• What You Should Know About RE/MAX
  Why RE/MAX?
  International Referral System
  Technology
  CDM training programs
  RE/MAX University
  Self-promotion
  
• RE/MAX Sales Associate
  Role of RE/MAX Sales Associate
  Profile of RE/MAX Sales Associate
  RE/MAX organizational structure
  
• Key Business Rules
  RE/MAX Trademark and Graphic Standards
  RE/MAX Europe Code of Ethics
  10 Rules for a Successful Business
  

“Your RE/MAX Career”

This course introduces the basics of the real estate business RE/MAX style. Specific topics include building a foundation for business, working with vendors, working with buyers and high level consumer service. This is a two day program that is a prerequisite for SUCCEED.

The objective of this program is to establish prospects and increase you production quickly. This course is a proven way to quick-start your career the right way. Differentiate yourself from your competition and create your own competitive advantage.

There are many assignments in this program. It is highly interactive and doesn’t contain a great deal of lecturing. The contents of the program have been designed for new agents wanting to establish a career with RE/MAX:

• The RE/MAX Difference
  Reactive vs. proactive marketing
  
• Building Your Business
  Key concepts vital to your success
  Strategies for building your business
  
• How to be Successful
  The four fundamental truths
  Qualities of a RE/MAX Sales Associate
  Self-promotion
  
• Working with Sellers
  Factors that control salability
  The listing process
  The vendor phone call
  Preparing for the listing presentation
  The face-to-face presentation
  Handling vendor objections
  
• Ways to Get More Business
• For Sale By Owner
  The FSBO challenge
  Getting listings from FSBOs
  
• Taking a Listing
  Should you take this listing?
  Unmotivated vendors
  
• Working with Buyers
  What do buyers want?
  The buyer phone call
  Buyer Consultation Session
  Qualifying a buyer
  Viewing properties
  The closing process
  
• Getting Referrals
  How to win customers for life?
  Quotes on getting referrals
  

SUCCEED

This is an eight-week activities based business start-up program that is completed in the estate agency office, with mentoring assistance. The SUCCEED program is not the least bit conceptual; it takes place in the real world. The activities in the program are real life situations designed to firmly acquaint the estate agent with developing business and delivering quality services.

The SUCCEED Agent Mentoring Program is designed for the following people:
·

• Those who would like to make a career change and are interested in establishing a career in real estate;·
• Those who are currently in the real estate business and believe that they could be more productive.

RE/MAX wants you to succeed. SUCCEED will give you the ability to earn a higher income quickly and, more importantly, build a successful business right from the start. This program offers you all of the tools you will need to succeed from the professionals with the most experience and success.

Session #1: Starting Your Business with a Professional Plan
Session #2: Effective Telephone Techniques
Session #3: Working with Qualified Buyers
Session #4: Working with Buyers, Showing Houses and Negotiating
Session #5: Holding a Productive Open House
Session #6: The Listing Process: A Profesisonal Approach
Session #7: Creating a Dynamic Listing Presentation
Session #8: Advanced Marketing Techniques


Essentially, we get you ready to go: when you have completed the SUCCEED program, you know what to expect and where to get started.

Only those associates who have successfully completed “Your RE/MAX Career” training program can participate in SUCCEED.

“Your RE/MAX Franchise”

This is an introduction to owning and running an estate agency franchise – RE/MAX style. It introduces the ways and means of building a successful RE/MAX office. This training course incorporates the building of a Business/Action Plan.

This is not a lecture program but rather a facilitated discussion program. Therefore your interactive involvement as a participant is critical to its success. The program covers all essential elements of running a RE/MAX franchise:

• Building Your Foundation
• Master Plan for Profit
• Your RE/MAX Office
• Fiscal Management
• Introduction to Recruiting and Retention

This program is a prerequisite for “RE/MAX Recruiting”.


“ RE/MAX Recruiting”

To say that recruiting is important to your business is an understatement. The growth of the RE/MAX network is dependent upon the ability of the franchise owner to hire and develop quality RE/MAX estate agents.

This program introduces the proven RE/MAX concepts that lead to successful recruiting. It covers all essential elements of recruiting and retaining high quality estate agency professionals and incorporates the building of Recruiting and Retention plans.

The contents of the program have been designed for RE/MAX franchise owners:

• The RE/MAX Recruiting Concept
• Personal Contact Recruiting Systems
• The Recruiting Strategy
• The All Important Interview
• Follow Up, Close and Transition Process
• Planning and Implementation
• Retention-Based Leadership

This training program is designed for the franchise owners and office managers who have successfully completed “Your RE/MAX Franchise“ course.

RE/MAX SATELLITE NETWORK (RSN)

Nov. 1, 1994, marked the debut of the RE/MAX Satellite Network (RSN), the first and still the only such service offered by any major real estate franchise company. An integral piece of RE/MAX University, RSN has revolutionized the RE/MAX organization, disseminating news, training, professional education and the entire corporate culture across the international network.

The culmination of decades of RE/MAX experience, RSN is the ultimate educational medium, created to keep RE/MAX top producers "Out in Front". It is the most extensive motivational and advanced training system in the industry.

Without the time and expense of travel, RE/MAX Associates and administrative staffs benefit daily from RSN educational programming. It is available online via streaming video, or via satellite in most North American RE/MAX offices. U.S. agents can receive it at home. And it's free, whether received in an RSN office or at home.

Watch RSN Online

Many RSN programs are available to you online anytime, anywhere. If you have a high-speed Internet connection, you can watch smooth streaming video of entire broadcasts. New programs are added regularly.

Program types include:

• Advanced training in technology, management and marketing
• Interactive presentations on timely real estate topics
• Profiles of superstars and industry experts
• Consumer-oriented tips and techniques
• Training for RE/MAX Broker/Owners, Sales Associates, assistants and office staffs
• Motivational speakers